I've been building in digital
for over twenty years
served
digital
given from Paris to Sierre
I started out as a project manager and worked my way up at Virtua until I ran it, before building the Havas Village and turning it into one of the top three agencies in Switzerland. Today I lead bright, the agency I co-founded in Lausanne.
But titles don't say what matters most. What has driven me from the start is listening before pitching: a brand isn't looking for one more campaign — it's looking to be understood.
That conviction drew me to data — not to watch people, but to hear them better. I have the rigour of an engineer, who loves logic and proof, and the instinct of a creative, who trusts intuition.
The word that reconciles the two is architect: to build something solid, and to connect what seems opposed — numbers and ideas, technology and craft, and people with one another.
My story
Growing, not building a career
I never built a career. I grew — which is not the same thing. You build a career against others; you grow with them. With my clients, my partners, the women and men on my teams; with my family, with my curiosity. Each of them taught me something I didn't yet know about myself.
To understand what I do, you have to accept a contradiction. I am an engineer: I love logic, measurement, proof; data is my language. And yet nothing moves me more than what escapes calculation — an intuition, a face, the sudden accord between two people who had ignored one another. One word, a single one, reconciles these two halves: architect. The one who calculates structures and invents forms; who builds something solid and, in the same gesture, brings people into harmony. The rigour of the square and the freedom of the line — that has always been my way of standing tall.
bright
Becoming architects
You build nothing alone. The houses I raised were built by many hands — partners who took the risk, talents who, owning nothing, gave them a soul. They never belonged to me; they chose to build alongside me, and I owe them a part of myself.
My gift, if I have one, comes down to little: I read people. What drives them, what they are capable of — and above all what might bring them together. I give my trust upfront, like a wager; it has sometimes been betrayed, and I've learned to get back up without closing myself off.
An architect, again — not the one who draws alone in a corner, but the one who connects, who holds together what everything seemed to set apart: creatives and engineers, intuition and numbers. Alone, you go faster; together, you go further. I have always preferred to go further.
It's this way of building — with others, by connecting — that led me to bright. In 2021 I co-founded it with Steve Savioz: a business hacking house that turns data into clear convictions to accelerate its clients' growth.
Since then we've merged with Adnatus, acquired Oddity and joined the Akiden Ventures group — and I took the helm as CEO in early 2025. My conviction, in the age of AI: the future of agencies will be decided less by execution than by counsel and the orchestration of senior talent.
Looking
deep eye-view of urban shift
What remains is curiosity, which has kept me young and humble at once — for you stay curious only by admitting, each morning, what you don't know. It spills beyond work. Under the name deus, I photograph the transformation of cities, this urban shift I want to be the silent witness of. The same gaze, really, as before a brand or a team: to catch movement the instant it is born, and give it a form.
Passing it on
Sharing experience, not advice
Nothing seems more pointless to me than knowledge that doesn't circulate. So I teach, I take the stage in full rooms, and every year I devote a few days to training the people I love — artificial intelligence, code, the art of making data speak.
I directed the Data Marketing program at SAWI and taught at HEIG-VD, in Media Engineering. A speaker for some twenty years, I've given close to fifty talks — Paris, Geneva, Lausanne, Sierre — to audiences of several hundred people.
But if there's one thing I've learned, among the entrepreneurs of the forum I led for years, it's that you rarely help someone by telling them what to do. I've learned to hold back advice and offer experience instead: to recount what I've been through, and let the other take from it what they need. Advice confines; shared experience sets free.
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